{"id":257,"date":"2020-04-29T06:41:56","date_gmt":"2020-04-29T06:41:56","guid":{"rendered":"https:\/\/boostmatches.com\/?p=257"},"modified":"2023-05-06T14:46:19","modified_gmt":"2023-05-06T14:46:19","slug":"tinder-concierge","status":"publish","type":"post","link":"https:\/\/boostmatches.com\/tinder-concierge\/","title":{"rendered":"Tinder Concierge Explained &#8211; What we know in 2020 and some speculation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As you might have seen on Tinder subreddit, or you also have seen the ad on Tinder, Tinder has been promoting a new upcoming premium feature or service on its platform. It is called Tinder Concierge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Was it maybe just an April Fool\u2019s joke from Tinder, or is it dead serious? Is it a new service to make just even more money from its users or really trying to help struggling Tinder users who are getting fewer and fewer matches?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will share our thoughts and speculation and also tell you everything that is currently known about this upcoming service.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-65359d3979cf4\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-65359d3979cf4\"  type=\"checkbox\" id=\"item-65359d3979cf4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#What_is_Tinder_Concierge\" title=\"What is Tinder Concierge?\">What is Tinder Concierge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#How_does_Tinder_Concierge_work\" title=\"How does Tinder Concierge work?\">How does Tinder Concierge work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#How_much_will_Tinder_Concierge_cost\" title=\"How much will Tinder Concierge cost?\">How much will Tinder Concierge cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#Tinder_Concierge_%E2%80%93_AI_algorithm_vs_real_concierges\" title=\"Tinder Concierge &#8211; AI algorithm vs real concierges?\u00a0\">Tinder Concierge &#8211; AI algorithm vs real concierges?\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#Tinder_AI_algorithm_to_improve_your_profile\" title=\"Tinder AI algorithm to improve your profile\">Tinder AI algorithm to improve your profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#Real-life_dating_concierges_vs_Tinder_Concierge\" title=\"Real-life dating concierges vs Tinder Concierge\">Real-life dating concierges vs Tinder Concierge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/#Making_even_more_money_or_helping_struggling_users\" title=\"Making even more money or helping struggling users?\">Making even more money or helping struggling users?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Tinder_Concierge\"><\/span><span style=\"font-weight: 400;\">What is Tinder Concierge?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-258\" src=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge.jpg\" alt=\"Tinder Concierge\" width=\"284\" height=\"312\" srcset=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge.jpg 427w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge-274x300.jpg 274w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Based on the currently available information, Tinder Concierge will be a paid service that will help users who buy a Tinder Concierge session improving their profiles to get more matches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users who the ad was shown to (most likely users from the US), could already get on the waitlist to have access to the feature first when it comes out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Tinder_Concierge_work\"><\/span><span style=\"font-weight: 400;\">How does Tinder Concierge work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this point, it is only speculation how will this new service work. Most of the official information we received is from the ad Tinder has run on its platform. A company spokesperson commented on the new service but it was just a corporate gibberish about always developing the app and the user experience, basically saying they don&#8217;t want to tell anything about it yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad promised that if you get on the waitlist you will get access to a \u201cteam of experts\u201d who will help you get a better profile. This would imply there would be real-life humans who would give you advice on how to write a better bio, which picture should you change, etc.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-259\" src=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge-wailist.jpg\" alt=\"Tinder concierge wailist\" width=\"271\" height=\"184\" srcset=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge-wailist.jpg 386w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/04\/Tinder-concierge-wailist-300x203.jpg 300w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the pricing (see next section) would suggest that it won\u2019t be this kind of personalized service provided by humans but some kind of \u201cclever\u201d AI algorithm that will tell you which is your most right-swiped profile, which is the profile they swipe left on you, etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_much_will_Tinder_Concierge_cost\"><\/span><span style=\"font-weight: 400;\">How much will Tinder Concierge cost?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the Reddit users&#8217; feedback, different prices of the premium <a href=\"https:\/\/www.rushhourdaily.com\/tinder-is-set-to-launch-a-concierge-service-to-save-your-love-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tinder Concierge<\/a> service were shown in the ad. One with a 20 USD per session pricing and one with a 50 USD per session pricing. As even the beta version of the service has not yet been launched, Tinder is most likely testing to which pricing users reacted more positively by signing up for the waitlist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the dynamic pricing of its premium features and subscriptions is also a well-known practice from Tinder. Based on your age, location and gender you can purchase the <a href=\"https:\/\/boostmatches.com\/tinder-plus-vs-gold\/\">premium features and packages for different prices.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This 20-50 USD range is about a 1-2 month price of a <a href=\"https:\/\/boostmatches.com\/tinder-gold\/\">Tinder Gold subscription<\/a>. This pricing suggests that this service will be some kind of machine learning-driven, AI algorithm trying to give you some advice, as there is no business model where they could make profits with this by providing this service with real concierges.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tinder_Concierge_%E2%80%93_AI_algorithm_vs_real_concierges\"><\/span><span style=\"font-weight: 400;\">Tinder Concierge &#8211; <\/span><span style=\"font-weight: 400;\">AI algorithm vs real concierges?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Tinder_AI_algorithm_to_improve_your_profile\"><\/span><span style=\"font-weight: 400;\">Tinder AI algorithm to improve your profile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our honest opinion is that a service with some advanced AI technologies implemented with the users in mind might be a more useful service than a real concierge service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, there is no way to know based on data which parts of your profile you could improve on. It would be also great if you could make AB tests on your profile and for example test which bio description works better for increasing your match ratio. (Should you say on your bio that you are 5.9 or not?)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as we said above, it would be also very useful to know which of your profile pictures are performing worse from a left swipe perspective and you could get more matches by just replacing a picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tinder actually made some attempts at this with its smart photo feature but we haven\u2019t really seen that it was that effective.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Real-life_dating_concierges_vs_Tinder_Concierge\"><\/span><span style=\"font-weight: 400;\">Real-life dating concierges vs Tinder Concierge<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest, you can get quality advice from real humans on Reddit\u2019s Tinder Subreddit or any other forum for free, so it wouldn\u2019t make sense to pay someone for that. The pricing also suggests that you most likely wouldn&#8217;t get any special service, maybe a video call with someone who checked you profile for a minute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a business perspective, real-life concierges are also not that scalable as well. Tinder is a great company, as they can sell two times more subscription packages without increasing their cost structure, this wouldn\u2019t be true for a concierge service as you would have to hire more concierges to sell the service for more people.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_even_more_money_or_helping_struggling_users\"><\/span><span style=\"font-weight: 400;\">Making even more money or helping struggling users?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is also interesting to think about what Tinder\u2019s intention was when they decided to develop this new service. A lot of people are saying on the forums that it is just a new way for Tinder to get even more money from its users. And as we know Tinder, and its parent company Match Group is great at monetizing the service, <a href=\"https:\/\/boostmatches.com\/tinder-statistics\/\">breaking revenue records<\/a> from in-app purchases almost every quarter and year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, another thing to keep in mind is that Tinder is making so much money because there are still millions of users who are getting value out of the app who are also willing to <a href=\"https:\/\/boostmatches.com\/tinder-super-boost\/\">pay for a better experience and ultimately more matches<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And one of the issues Tinder might be facing in the future is that a lot of average looking users are getting fewer and fewer matches in the app. In the long term, this can be dangerous as users will first stop paying for premium features if they don\u2019t get matches and might eventually also leave the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So maybe Tinder&#8217;s main intention with this feature is not to make money directly but to really help struggling users to get more matches. (and don\u2019t forget these users might spend a lot more money later on Tinder).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think of the upcoming new Tinder Concierge service? Do you think it will be really useful for users or it is just a new scam feature to make even more money for the shareholders? Let us know in the comment section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you might have seen on Tinder subreddit, or you also have seen the ad on Tinder, Tinder has been promoting a new upcoming premium feature or service on its platform. It is called Tinder Concierge. Was it maybe just an April Fool\u2019s joke from Tinder, or is it dead serious? Is it a new &#8230; <a title=\"Tinder Concierge Explained &#8211; What we know in 2020 and some speculation\" class=\"read-more\" href=\"https:\/\/boostmatches.com\/tinder-concierge\/\" aria-label=\"More on Tinder Concierge Explained &#8211; What we know in 2020 and some speculation\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,72],"tags":[],"_links":{"self":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/257"}],"collection":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":3,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/257\/revisions\/981"}],"wp:attachment":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}