{"id":149,"date":"2020-03-21T12:45:04","date_gmt":"2020-03-21T12:45:04","guid":{"rendered":"https:\/\/boostmatches.com\/?p=149"},"modified":"2023-05-06T14:46:27","modified_gmt":"2023-05-06T14:46:27","slug":"tinder-statistics","status":"publish","type":"post","link":"https:\/\/boostmatches.com\/tinder-statistics\/","title":{"rendered":"Tinder Statistics in 2020 \u2013 Users, Usage and Revenue Statistics"},"content":{"rendered":"<p>In this article, you will find the most up-to-date statistics about the online dating service, Tinder. Some of these statistics are based on Tinder official reporting, some are based on industry research papers, few are estimated based on some research methodologies such as a questionnaire.<\/p>\n<p>If you know that some of the statistics, we show here are not the latest ones, let us know in the comment section and will update the statistics accordingly.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-650ba59513541\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-650ba59513541\"  type=\"checkbox\" id=\"item-650ba59513541\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Userbase_Statistics\" title=\"Tinder Userbase Statistics\">Tinder Userbase Statistics<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Number_of_Users_and_demographics\" title=\"Number of Users and demographics\">Number of Users and demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Users_in_relationship\" title=\"Tinder Users in relationship\">Tinder Users in relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Users%E2%80%99_Age_and_geographic_location\" title=\"Tinder Users\u2019 Age and geographic location\">Tinder Users\u2019 Age and geographic location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Users_location_and_household_income\" title=\"Tinder Users location and household income\">Tinder Users location and household income<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Gender_ratio\" title=\"Tinder Gender ratio\">Tinder Gender ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Height_of_Tinder_Users\" title=\"Height of Tinder Users\">Height of Tinder Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Generational_differences\" title=\"Generational differences\">Generational differences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Usage_Statistics\" title=\"Tinder Usage Statistics\">Tinder Usage Statistics<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Number_of_swipes_in_the_app\" title=\"Number of swipes in the app\">Number of swipes in the app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Number_of_matches_in_the_app\" title=\"Number of matches in the app\">Number of matches in the app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Top_Tinder_Passport_Destinations\" title=\"Top Tinder Passport Destinations\">Top Tinder Passport Destinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Men_vs_Women_On_Tinder\" title=\"Men vs Women On Tinder\">Men vs Women On Tinder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Seasonality\" title=\"Seasonality\">Seasonality<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Tinder_Revenue_Statistics\" title=\"Tinder Revenue Statistics\">Tinder Revenue Statistics<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/#Match_Group_Revenue_Statistics\" title=\"Match Group Revenue Statistics\">Match Group Revenue Statistics<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tinder_Userbase_Statistics\"><\/span>Tinder Userbase Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_Users_and_demographics\"><\/span>Number of Users and demographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are no official reports from Tinder, but in 2018 it has been <a href=\"https:\/\/www.bbc.com\/news\/business-42988025\" target=\"_blank\" rel=\"noopener noreferrer\">estimated<\/a> that there are around 57 million users globally. Currently, Tinder is available in more than 190 countries with more than 40 languages and it has been downloaded over 340 million times.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-153\" src=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinder-demographic-statistincs-in-the-US.png\" alt=\"Tinder demographic statistincs in the US\" width=\"840\" height=\"632\" srcset=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinder-demographic-statistincs-in-the-US.png 965w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinder-demographic-statistincs-in-the-US-300x226.png 300w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinder-demographic-statistincs-in-the-US-768x578.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tinder_Users_in_relationship\"><\/span>Tinder Users in relationship<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without official demographics reports, there have been some controversies regarding the breakdown of its userbase. For example, a <a href=\"https:\/\/blog.globalwebindex.com\/trends\/what-to-know-about-tinder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Webindex<\/a> report claimed that 42% of Tinder users are in a relationship while using the app actively. Tinder has denied these statistics, putting the number around 1.7% which seems to be a more realistic number.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tinder_Users%E2%80%99_Age_and_geographic_location\"><\/span>Tinder Users\u2019 Age and geographic location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is no surprise that the largest demographic group is the 18-24 years old group with around 35% of the total users. The median age of user is around <a href=\"https:\/\/arxiv.org\/abs\/1607.01952\" target=\"_blank\" rel=\"noopener noreferrer\">25 years<\/a> for both men and women. As people age, it is less likely for them to be active on Tinder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tinder_Users_location_and_household_income\"><\/span>Tinder Users location and household income<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to a <a href=\"https:\/\/castfromclay.co.uk\/main-findings-social-media-demographics-uk-usa-2018\" target=\"_blank\" rel=\"noopener noreferrer\">We are Flint<\/a> study the majority of American Tinder users are living in urban areas and tend to have a higher household income than the national average.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tinder_Gender_ratio\"><\/span>Tinder Gender ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tinder hasn\u2019t been officially reporting user number since it has been part of the dating giant, Match.com. Competitors such as Bumble claim that the reason for this is that it would be really bad PR for Tinder as their gender ratio is very unfavorable compared to competitors such as Bumble.<\/p>\n<p>Based on a <a href=\"https:\/\/www.statista.com\/statistics\/975925\/us-tinder-user-ratio-gender\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a> statistics, almost 80 percent of users are male on Tinder in the United States. If this estimation is close to the right number, Tinder has to work on moving this back to the 50-50 percent, as a 1-5 ratio will hurt its popularity in the long term.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Height_of_Tinder_Users\"><\/span>Height of Tinder Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In a the official company blog of Tinder it <a href=\"https:\/\/blog.gotinder.com\/introducing-height-verification\/\" target=\"_blank\" rel=\"noopener noreferrer\">has been claimed<\/a> that 80% of males on Tinder state on their profile that they are over 6 foot tall, which is way higher than national average. The company also introduced a height verification feature for tackling this issue, although later it has been revealed that it was only an April Fool\u2019s day joke.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generational_differences\"><\/span>Generational differences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With its huge user numbers, Tinder is also great for finding differences in behavior between generational groups. In 2019 they <a href=\"https:\/\/blog.gotinder.com\/tinders-2019-year-in-swipe-r\/\" target=\"_blank\" rel=\"noopener noreferrer\">found<\/a> that Generation Z is more likely to share info in their bios about issues such as climate change, social justice, environment or gun control than the millennials. Millennials are way more focused on travel in their bios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tinder_Usage_Statistics\"><\/span>Tinder Usage Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_swipes_in_the_app\"><\/span>Number of swipes in the app<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tinder claims that the daily swipe number in the app is approximately 1.6 billion, which is around 30 swipes per daily active users on average. According to a <a href=\"https:\/\/castfromclay.co.uk\/main-findings-social-media-demographics-uk-usa-2018\" target=\"_blank\" rel=\"noopener noreferrer\">We are Flint<\/a> data source 55% of users check the app at least once a day, and around 20% of the users check it more than 1 time in a day. With this, Tinder is <a href=\"https:\/\/medium.com\/@sm_app_intel\/conquer-love-with-these-crucial-dating-app-statistics-2870ec5493cd\" target=\"_blank\" rel=\"noopener noreferrer\">one of the most actively used app<\/a> in the industry where Grindr the LMTQ dating app is leading the engagement game.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-151\" src=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Dating-apps-daily-engagement-1024x549.png\" alt=\"Dating apps daily engagement\" width=\"1024\" height=\"549\" srcset=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Dating-apps-daily-engagement-1024x549.png 1024w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Dating-apps-daily-engagement-300x161.png 300w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Dating-apps-daily-engagement-768x412.png 768w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Dating-apps-daily-engagement.png 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Here is a nice video talking about this research and some other statistics related to Tinder that are not mentioned in this post.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/MdSa0GPsu_A\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_matches_in_the_app\"><\/span>Number of matches in the app<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since the existence of the app, more than 20 billion matches have been registered. It is estimated that around 1 million dates are set up per week thanks to Tinder. First \u201cTinder children\u201d are about to start school and their number keeps increasing. There is no estimation of how many \u201cTinder children\u201d has been born.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Tinder_Passport_Destinations\"><\/span>Top Tinder Passport Destinations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tinder has introduced Passport as a premium feature now part of both Tinder <a href=\"https:\/\/boostmatches.com\/tinder-plus-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plus<\/a> and Tinder Gold subscription. With Tinder Passport, users can change their location and use the app globally wherever they feel like. Most of the time users use this functionality in the holiday season when they want to set up some dates or get to know some people before they would actually travel there.<\/p>\n<p>In 2016 Tinder has published a <a href=\"https:\/\/observer.com\/2016\/07\/the-top-15-international-cities-for-a-tinder-date\/\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a> which shows to which city users most often changed their location settings. Of the top 6 cities, 6 are European and with New York (number 3) is the only Us city in the top 10.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-152\" src=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinde-top-passport-locations.png\" alt=\"Tinder top passport locations\" width=\"665\" height=\"515\" srcset=\"https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinde-top-passport-locations.png 916w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinde-top-passport-locations-300x232.png 300w, https:\/\/boostmatches.com\/wp-content\/uploads\/2020\/03\/Tinde-top-passport-locations-768x594.png 768w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Men_vs_Women_On_Tinder\"><\/span>Men vs Women On Tinder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Women tend to be way pickier than Men on Tinder. Based on swiping <a href=\"https:\/\/www.nytimes.com\/2014\/10\/30\/fashion\/tinder-the-fast-growing-dating-app-taps-an-age-old-truth.html?module=Search&amp;mabReward=relbias%3As&amp;_r=1\" target=\"_blank\" rel=\"noopener noreferrer\">statistics<\/a> men swipe right 46% of potential matches, whereas this is only 14% among women.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seasonality\"><\/span>Seasonality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tinder <a href=\"https:\/\/swipelife.tinder.com\/post\/tinder-2020\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a> that in the first 6 weeks of the year (from January 1 to February 13) active users on Tinder reaches its highest peak. They claim that the number of average swipes by users increase 100X in this period. There is also a spike in user activity among <a href=\"https:\/\/boostmatches.com\/tinder-u\/\" target=\"_blank\" rel=\"noopener noreferrer\">college students<\/a> in the spring break period.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Tinder_Revenue_Statistics\"><\/span>Tinder Revenue Statistics<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>In 2020 the number of paying users exceeded 5.7 million users which made it the <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-12-16\/tinder-netflix-and-tencent-lead-record-breaking-year-for-apps\" target=\"_blank\" rel=\"noopener noreferrer\">highest-grossing<\/a> non-gaming app with a total revenue of 2.2 billion USD, more than apps like Netflix or YouTube. Tinder has reached this new peak by growing its number of paying customers very fast in the last couple of years. Its revenue has increased by 920% from 2014 to 2019.<\/p>\n<p>This revenue growth has been driven by <a href=\"https:\/\/boostmatches.com\/tinder-gold\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tinder Gold<\/a> since its introduction in Q3 2017.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Match_Group_Revenue_Statistics\"><\/span>Match Group Revenue Statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tinder is part of Match Group that operates other dating apps such as Hinge, OkCupid or PlentyOfFish. However, Tinder accounts for around 50% of all revenue in the dating group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you will find the most up-to-date statistics about the online dating service, Tinder. Some of these statistics are based on Tinder official reporting, some are based on industry research papers, few are estimated based on some research methodologies such as a questionnaire. If you know that some of the statistics, we show &#8230; <a title=\"Tinder Statistics in 2020 \u2013 Users, Usage and Revenue Statistics\" class=\"read-more\" href=\"https:\/\/boostmatches.com\/tinder-statistics\/\" aria-label=\"More on Tinder Statistics in 2020 \u2013 Users, Usage and Revenue Statistics\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,72],"tags":[],"_links":{"self":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/149"}],"collection":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":3,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/posts\/149\/revisions\/818"}],"wp:attachment":[{"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boostmatches.com\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}